AUGUSTA — Having your company’s name become part of the Augusta Civic Center’s potential new name could cost you between $100,000 and $130,000 a year, according to the report of a company specializing in selling the naming rights to public buildings.

And the city-owned auditorium and meeting facility has the potential for nearly $265,000 in additional annual advertising and sponsorship revenue beyond the cash to be gained by selling off its name, a Front Row Marketing report claims.

The report goes to the City Council for discussion Monday.

Numerous public auditoriums across the country are named after companies in exchange for annual payments for those naming rights.

Front Row, in a report commissioned by the city, calculated the exposure value to a company having its name as part of the civic center’s name at $387,000 a year. The firm figures a company would expect a three-to-one return on their advertising investment.

That means, Front Row’s report states, the city could sell the naming rights to the civic center for between $100,000 and $130,000 a year.